Your restaurant isn’t levelling up and not reaching out to as many customers as you had expected? This is a common concern for most small restaurant owners. Restaurants these days are busy and highly competitive in their sector. If you want to stand out and flourish, you'll need to think about levelling up your marketing strategy. This can be overwhelming, especially with the development of social media marketing and with the use of new technologies. We'll go over the ins and outs of restaurant marketing with you and provide you with some resources that will assist you in creating a marketing strategy to increase restaurant sales. You should also consider implementing a QR code digital menu to provide your consumers with a sense of an option for QR code marketing that will reach out to new customers and make things convenient for them in the ordering process.

Let’s look at what Marketing Strategy is

A good restaurant marketing plan is both thorough and adaptable. It should incorporate long-term objectives as well as specific campaigns. It will act as the starting point for all of your future branding and promotional decisions. Keep in mind that your marketing plan is a work in progress. In other words, rather than sticking to a rigid, inflexible strategy, you should adapt your campaigns on the fly to reflect current events and broader industry-level marketing trends.

Excited? Continue reading to find out how you can start levelling up your restaurant right now.

Marketing via Email

Email marketing is a requirement if you're serious about utilizing marketing strategies. Including an opt-in form on your website is the simplest approach to start collecting email addresses. In return for an email address, provide a coupon or a discount. From there, you can send out newsletters or flyers promoting everything from forthcoming events to environmentally friendly practices to offers and new recipes. When it comes to frequency, one email each week should do. Try to have a key goal to keep your customers engaged and your restaurant in the minds of your local customers.

Build an Online Loyalty Program

Simple and interesting marketing concepts are essential. Any restaurant owner should think about developing an online presence. According to Loyalogy, if a restaurant had an enticing rewards program, 73% would suggest it more regularly. Consider implementing a customer loyalty program into your plan if you operate a casual restaurant. Increased engagement with your guests can lead to an increased customer retention rate, converting them into loyal visits.

Boost your Brand's Image

Branding is an important part of any restaurant’s marketing strategy. Customers will pay as much attention to your online presence as they will to your physical location. By building an online digital menu, you can strengthen your brand identity and make your restaurant more visible to your consumers. For example, you can add photos of your mouthwatering dishes where your customers could simply choose and place online orders. Applova has partnered with some of the most well-known payment providers. Together, we provide the most convenient and secure online self-payment solutions. Customers may order with a few clicks and pay with their preferred debit or credit card.

Have a Twitter, Instagram, and Facebook Marketing Strategy in place.

Social media accounts are effective marketing tools. The Facebook page for business is one of the most popular and successful methods. The ability to post videos and photos is one of the free options provided. You may also utilize Messenger to communicate with consumers.

Twitter may be used for both company and restaurant promotion. Your hashtags will be more effective if you keep them to a minimum.

Instagram is another helpful marketing tool for businesses. You can improve the effectiveness of your postings by including videos and photos. Remember that on these platforms, individuals connect via sharing.

Do you know what’s more exciting? Our online free digital menus come with built-in QR codes, you can simply add your unique QR code on all your social media platforms and all posts. So that your customers can simply scan it to access your free digital menu.

Change up your Menu on a Regular Basis.

Your menu is vital to the operational and functional aspect of your restaurant, and in today’s ever-changing environment, customers are constantly seeking out new and innovative dining establishments. Below are a few suggestions and with Applova free digital menu, you can easily make real-time changes. You might want to rethink your menu and make some changes. This is ideal for smaller restaurants that provide seasonal menus. You may replace out-of-style goods with fresh stylish alternatives. Of course, when new things become available, you'll want to add them to your menu.

Your Items should be Well Priced

All of the meals on your menu should be priced correctly. The food cost is the difference between the menu price and the cost of making that item. According to experts, the markup should be between 25 and 35 percent. It's crucial to keep track of your portions. It assists you in determining the price sweet spot.

Don't forget to look at the competitors and their prices.

When it comes to Marketing a Small Restaurant, Think Big

Now that you have read a few tips to improve your marketing strategy for your restaurant it's time to start planning your next campaign launch. You'll have a great effect on your tiny restaurant if you stay loyal to your brand identity and utilize your enthusiasm as a promising restaurateur.

Looking for a FREE Digital Menu and Cost Efficient Online Ordering Platform?

Applova FREE QR Code Digital Menu offers you a user-friendly interface that allows you to create, customize and update your digital menu in minutes.

Applova Digital Menu also allows you to upload pictures of your dishes, so you don’t just leave it up to your customer’s imagination. Get creative by swapping backgrounds, color themes, and uploading your logo.

So, what are you waiting for? Increase customer engagement, and retention rates, and go next-level digital.

Check out a sample menu here and sign up now!